Course Contents


MODULES

  • Global Management Thought
  • Leadership
  • Strategic Management
  • Marketing Management
  • Finance Management
  • Operations Management
  • Accounting and Financial Statements Analysis
  • Human Resources Management
  • Law for Executives
  • Organizational Change and Development Management

 

Core Courses 

Management and Organization

Fundamental topics such as the concept of organization, types of organization, organization structure,  the role and functions of a manager in a business organization and efficiency in an organization are covered.

Marketing Management

This course takes a broad look at the principles of marketing such as marketing planning, marketing tools and strategies, consumer behavior, product and brand decisions, advertising and promotion, pricing and distribution channels.

Corporate Financial Management

The concepts of financial management are covered. Financial statements, financial ratio analysis, time value of money, risk-return trade-off, stock valuation, bond valuation, cost of capital, capital budgeting and cash flow analysis, capital structure and working capital management are studied.

Operations and Process Management

Looks at the production of goods and services, in profit and not-for-profit organisations, form a senior manager’s point of view. Takes a critical perspective on current techniques enabling you to review your own operations and, if appropriate, bring about strategic change.

Strategic Management

This course introduces theoretical concepts and frameworks useful for analyzing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. Strategic issues are examined from the perspective of a chief executive or general manager, focusing on how he/she can formulate effective strategies and develop the necessary resources and capabilities to achieve sustainable competitive advantage in a global and volatile competitive environment.

Human Resources Management

This course aims to give knowledge about HRM in international context. The topics covered are;  history and content of international human resource management, management and culture, cultural diversity, global dimensions of HRM, job analysis, human resource planning, recruitment,  selection, orientation, training and development, performans appraisal, career development, compensation management wage, health and security, new developments in international HRM.

 

Financial Reporting and Managerial Accounting

The module introduces you to the techniques of financial accounting so you can understand the benefits and limitations of current approaches and the move towards international financial reporting standards.

Business Law

Definition, structure and legal status of commercial business, jurisdiction applied to commercial business, commercial jurisdiction, commercial record, legal procedures related to commercial titles, commercial trademarks (and their types and registration) for actual and legal entities, elements of unfair competition, major unfair competition forms and the consequences, commercial books and operation and responsibilities of current accounts are covered.

 

Completion Project

An individual project, usually based on your own business or work environment. This allows you to demonstrate your ability to address a specific management issue within an academic framework in political, legislative, and demographic arenas.

 

Elective Courses

Global Management Thought

This course discusses organizational management structure in global business environment. Furthermore, the course analyzes intercultural issues of management, traditional and modern organizational structures, organizational culture, leadership, reward and promotion systems.

Innovation Management

This course discusses topics such as how innovation delivers measurable value to the companies in the long run providing competitive advantage; required organization structure and managerial approaches for innovation process; product, process and business model innovation; new business model systematics; establishing new opportunity areas and business model innovation in change management.

Game Theory For Managers

The objective of this course is to provide the foundation of game theory, which will be sufficient for a manager to make real-time daily business decisions.  For the theoretical part of the course, topics dealt with include fundamental theories and concepts in game theory and famous problems; where the application part includes problem solvings and case analyses in order for the managers to handle critical issues they face daily in businesses such as submitting a tender, price setting, establishing a partnership.

Turkish Business Environment

The aim of the course is to scrutinize and evaluate the national and international environment that shapes doing business in Turkey. More specifically, the purpose is to understand its historical roots, to grasp the current situation and develop an understanding to utilize external factors, for a better management.

 

Organizational Development and Change Management

This course investigates the nature of change, forces for change, and the impact of change on its recipients. Introduces students to the practice of organization development with respect to change efforts in organizations as they examine their own roles and skill sets as change agents.

Understanding Organizational Behavior

The purpose of this course is to give a realistic understanding of how the modern corporation functions. In order to understand organizations, three objectives will be pursued:

  1. a) Develop basic knowledge of how organizations function, why are structured differently, how these differences impact on attitudes and behaviors of organizational member;
  2. b) Learn concepts and theories useful for diagnosing human behavior in organizations, deepening the links between individual behavior and its social and organizational context;
  3. c) Develop skills in using organizational control tools, carefully considering their influence on individual and group performance.

Business Economics

Explores how economic principles and methodologies can be applied to business and management decision-making to make the best use of an organisation’s resources. Deals with pricing, production, costs and competitive strategies. Also looks at the economic environment, exploring when and how government can be expected to intervene in the economy and what factors affect the level of demand, rate of growth inflation and balance of payments.

Developing Market Presence

Introduces key theories of international business strategy, exploring the rationale for international expansion, choice of market and impact on the economies of the host country. The module looks closely at the international business environment, its institutions and the relationship between host government policies and multinational company strategies.

Contemporary Issues in Marketing

Real world marketing can be more challenging than what is presented in the textbooks. This course introduces students to exciting, important issues in contemporary marketing. Students are exposed to state-of-the-art thinking and tools in the analysis of these issues. Students learn to appreciate and expect sophisticated analysis of marketing problems. The course is unique in having a series of marketing experts lead seminars on key issues they are researching and focusing on today.

Strategy Formulation and Business Decision

In volatile markets, how can organisations survive and be successful? The aim of this module is to develop managerial and entrepreneurial skills, giving you an insight into the complex demands businesses face when formulating and implementing strategy.

Current Issues in Management

Today’s global economy, competitive advantage goes to those firms that are able to innovate more effectively than their competitors. In this course, we will examine the actions that managers and their companies can take to effectively foster growth through innovation and new product development (NPD) globally. For the globally oriented company, the process with which it manages NPD globally is much more complex than that of a domestically focused company and entails managing a broad array of market and resource complexity. This, in turn, requires a unique set of resources. Such resources are the basis of NPD global expertise and require matching organizational capabilities to the higher levels of market, resource, and product complexity that are involved in introducing products globally.

Information Management

Effective management requires highly developed interpersonal, organisational and communication skills. This module explores these areas and demonstrates the importance of business research and inquiry skills for effective managerial practice, strategic thinking and strong leadership. You’ll develop skills in both quantitative and qualitative analysis.

Leading and Managing People

Prepares you for the role of consultant. Focuses on the challenges and practicalities of consultancy and addressing change in highly complex and political organisational contexts.

Entrepreneurial Management in a Globalise Environment

Effective business planning is the cornerstone of success. This course teaches entrepreneurs to state their business passion in practical terms with methods for analyzing their market and competition, setting achievable goals and focusing on a strategic business plan. Understanding the probability of risks, along with developing crisis management, disaster recovery and business continuity plans, provide entrepreneurs with a solid basis to sustain their business and achieve their vision.

Managing Global Logistics

A study of business logistics and supply chain strategies involving shipments across national boundaries. Topics include the effects of international agreements and regional trading blocks on supply chain strategies; the design of global logistics networks; managerial processes and systems for international production and distribution, and risk management for international logistics.

Research Methods

Research Methods for the Social Sciences. Basic statistics course for the social sciences.  After a brief review of descriptive statistics, students will examine probability theory from an inferential perspective.  With an understanding of probability theory, reliability, and validity, students will be exposed to some of the most commonly used quantitative methods in the social sciences. Topics include one and two sample tests, correlation, causality, regression, Analysis of Variance (ANOVA), and Chi-square tests. Statistical software will be used throughout the course.